How much does Sky TV cost in Italy?
Sky TV starts at EUR 14.90 a month on the Sky Smart profile; the online Sky TV + Netflix offer starts at EUR 14.99 a month for 18 months, with a EUR 19 activation fee and later move to Sky Open list terms.
Verifiable answer
Sky TV starts at EUR 14.90 a month on the Sky Smart profile; the online Sky TV + Netflix offer starts at EUR 14.99 a month for 18 months, with a EUR 19 activation fee and later move to Sky Open list terms.
- How much does Sky TV cost in Italy?
- €14.99 / month
- €14.90 – €32
- Italy
- 1 September 2026
- Confidence: High
- Monthly fee for Sky TV or the Sky TV + Netflix offer; Sky Stream decoder on loan for the listed online offer; Sky Go at no extra cost compared with the subscription; HD viewing, On Demand and Restart where supported by the selected technology; Sky Smart discount for the first 18 months where applicable
- Sky Sport, Sky Calcio, Sky Cinema and Sky Kids add-on packs; Sky Ultra HD, listed as a paid technology add-on; Possible equipment deposit up to EUR 129; Discount clawback if cancelling before the minimum commitment ends; Internet connection, satellite dish or installation changes not included in the chosen offer
- Contract profile: Sky Smart or Sky Open; Viewing technology: Sky Stream, Sky Q over internet or satellite; Whether Netflix is included and which Netflix tier is selected; Add-on packs such as Sport, Calcio, Cinema or Kids; The month in which you cancel relative to the 18-month commitment; Possible deposit for Sky equipment
- 3 sources
Official price versus real cost
Official price
€14.99
/ month
Difference+€1.06 (+7%)
Real cost
€16.05
€14.90 – €33
The official advertised online offer is EUR 14.99 a month, but the real first-period cost includes the EUR 19 activation fee. Spread across the 18-month commitment, that brings the typical effective cost to about EUR 16.05 a month. The gap is not a penalty: it is the difference between the monthly fee and the total sign-up bill.
Short answer
The advertised price is monthly, but the real bill depends on activation, the 18-month commitment, added packages and what happens after the promotional period.
Sky TV in Italy is not priced like a simple standalone streaming app. Residential offers combine a base TV package, contract profile, viewing technology, possible Netflix bundle and add-on packs such as Sport, Cinema or Calcio. On 1 September 2026, Sky's Smart tariff sheet listed the base Sky TV package at EUR 14.90 a month for the first 18 months, compared with a EUR 25 list price. Sky's public commercial page instead presents Sky TV + Netflix as the visible online entry point at EUR 14.99 a month, also with an 18-month minimum stay and a EUR 19 activation charge. The useful answer is therefore not just EUR 14.99: the first month costs more because of activation, and after the commitment the contract moves to Sky Open terms or to a new Smart renewal. This guide uses EUR 14.99 as the clearest public offer figure while showing the base package and the items that change the real cost.
What is included
- Monthly fee for Sky TV or the Sky TV + Netflix offer
- Sky Stream decoder on loan for the listed online offer
- Sky Go at no extra cost compared with the subscription
- HD viewing, On Demand and Restart where supported by the selected technology
- Sky Smart discount for the first 18 months where applicable
What is not included
- Sky Sport, Sky Calcio, Sky Cinema and Sky Kids add-on packs
- Sky Ultra HD, listed as a paid technology add-on
- Possible equipment deposit up to EUR 129
- Discount clawback if cancelling before the minimum commitment ends
- Internet connection, satellite dish or installation changes not included in the chosen offer
How the price breaks down
| Item | Type | Frequency | Minimum | Typical | Maximum |
|---|---|---|---|---|---|
| Base Sky TV Smart packageMonthly fee for the Sky TV package on the Smart profile for the first 18 months, compared with the listed EUR 25 monthly price. | Compulsory | per month | — | €14.90 | — |
| Sky TV + Netflix offerSpecial Intrattenimento plus offer with Sky TV and Netflix Standard with ads for the first 18 months. | Optional | per month | — | €14.99 | — |
| Sky Stream activationOne-off initial charge listed for online Sky Stream offers; it changes the effective cost of the first month. | Compulsory | one-off | — | €19 | — |
| Netflix upgrade within the Sky offerPrices for the Intrattenimento plus offer when choosing Netflix Standard without ads or Netflix Premium instead of the ad-supported plan. | Optional | per month | €22 | €22 | €28 |
| Possible equipment depositSky may request a deposit for loaned equipment, up to EUR 129, but it is not an automatic cost for every new subscription. | Optional | one-off | €0 | €0 | €129 |
What the price depends on
- Contract profile: Sky Smart or Sky Open
- Viewing technology: Sky Stream, Sky Q over internet or satellite
- Whether Netflix is included and which Netflix tier is selected
- Add-on packs such as Sport, Calcio, Cinema or Kids
- The month in which you cancel relative to the 18-month commitment
- Possible deposit for Sky equipment
Hidden costs
- The EUR 19 activation charge raises the effective first-month cost even when the advertised fee is EUR 14.99.
- The Smart commitment lasts 18 months: leaving early can trigger repayment of discounts received.
- From month 19, the contract may move to Sky Open conditions unless you renew or cancel under the rules.
- Netflix Standard without ads and Netflix Premium increase the monthly fee compared with the ad-supported entry offer.
- Sky may request an equipment deposit, separate from the monthly fee.
Three realistic scenarios
Sky TV Smart only
€14.90
Base Sky TV package on the Smart profile for the first 18 months, without Sport, Calcio, Cinema or paid technology add-ons.
Typical online offer
€16.05
Sky TV + Netflix at EUR 14.99 a month with the EUR 19 activation charge spread over the 18-month promotional commitment.
Post-discount list reference
€32
List reference for Intrattenimento plus with Netflix Standard with ads, before any new offer or Smart renewal.
How to spend less
- Compare the monthly fee with the total first-18-month cost, because activation changes the effective price.
- Mark the Smart commitment end date at least 30 days in advance so you can cancel, renew or renegotiate.
- Do not add Sport, Cinema or Calcio at sign-up if you want to measure the real cost of TV alone.
- Choose the Netflix tier you will actually use; moving away from the ad-supported tier increases the monthly fee.
- Check whether a decoder deposit is requested before completing the order.
Frequently asked questions
Does Sky TV really cost EUR 14.99 a month?
Yes, for the online Sky TV + Netflix offer shown by Sky on 1 September 2026, but that price comes with conditions: it applies during the promotional period, has an 18-month minimum stay and includes a EUR 19 activation fee. To compare the real cost, at least that activation charge must be added.
What is the difference between Sky TV and Sky TV + Netflix?
Sky TV is the base television package. Intrattenimento plus combines Sky TV and Netflix, and it is the bundle Sky highlights in online offers. The Sky Smart PDF shows base Sky TV at EUR 14.90 a month; the special-offer sheet shows Sky TV + Netflix from EUR 14.99 a month with Netflix Standard with ads.
What happens after 18 months of Sky Smart?
Sky's documents state that after the minimum commitment the contract moves to the Sky Open conditions in force at that time, unless you cancel or sign a new Smart offer. In practice the promotional price may not remain in place, so the deadline should be checked before renewal.
How much does it cost to leave Sky early?
Early cancellation can require repayment of discounts received. The tariff PDF includes tables that vary by month and by packages in the subscription. For Sky TV Smart alone, the amounts rise during the first months, stay flat in the middle of the commitment and fall to zero by month 18.
Is the Sky Stream decoder included?
In the online offer checked here, the Sky Stream decoder is supplied on loan, but activation has an initial cost and Sky may request an equipment deposit of up to EUR 129. That deposit is not presented as automatic for everyone, so it is treated as a possible cost rather than part of the headline fee.
Sources and methodology
How we worked it out
We opened Sky's official TV page, tariff-transparency page and official PDFs valid from 1 September 2026. The headline number is the public Sky TV + Netflix offer at EUR 14.99 a month, because that is the visible offer for a new online customer. The minimum, EUR 14.90, comes from the base Sky TV package in the Sky Smart PDF; the upper ordinary reference, EUR 31.99, is the listed price for Intrattenimento plus with Netflix Standard with ads. The typical real cost of EUR 16.05 a month spreads the EUR 19 activation charge over the 18-month commitment: it is not a Sky monthly fee, but it makes the first-period bill comparable.
Why this confidence level
Confidence is High because the prices come from Sky's commercial page and official tariff-transparency PDFs, all opened on 1 September 2026. It is not higher because Sky frequently updates promotions, validity windows and individual conditions, so the review date is close.
Public Sky TV offers: from EUR 14.99 a month with EUR 19 activation
Pacchetti Sky TV, Sport, Calcio, Cinema e Intrattenimento 2026 (opens in a new tab)
Sky Italia · Official tariff · Verified on 1 September 2026
Official commercial page opened on the verification date. It lists subscribable Sky TV offers, the 18-month commitment, EUR 19 activation and the later move to the Sky Open profile.
Authority4/5
Sky Smart tariff sheet from 1 September 2026: Sky TV at EUR 14.90, EUR 25 list price and early-exit costs
Trasparenza tariffaria Sky Smart (opens in a new tab)
Sky Italia · Official tariff · Verified on 1 September 2026
Official tariff-transparency PDF linked from Sky's site. Used to verify the base Sky TV package, activation costs, possible deposit and discount clawback for early cancellation.
Authority4/5
Special-offer sheet for Sky TV + Netflix at EUR 14.99 a month and EUR 19 activation
Offerta speciale Intrattenimento plus Sky TV e Netflix (opens in a new tab)
Sky Italia · Official tariff · Verified on 1 September 2026
Official PDF valid from 1 to 27 September 2026. It confirms the promotional price, commitment period, activation fee, maximum deposit and prices with Netflix Standard or Premium.
Authority4/5
Revision history
First published on 2026-09-01 with prices verified on Sky's TV page and official tariff-transparency PDFs.
- 1 September 2026
- 1 September 2026
- 15 October 2026