How much does a Shopify store cost?
A Shopify store starts at USD 39 per month on Basic, or a USD 29 monthly equivalent when billed annually; published higher tiers reach USD 399 per month before Shopify Plus.
This guide is past its scheduled review date. The figures remain the ones verified most recently.
Verifiable answer
A Shopify store starts at USD 39 per month on Basic, or a USD 29 monthly equivalent when billed annually; published higher tiers reach USD 399 per month before Shopify Plus.
- How much does a Shopify store cost?
- US$39 / month
- US$29 – US$399
- Shopify USD price list
- 17 August 2026
- Confidence: High
- Shopify Basic subscription; Hosted ecommerce platform; Core catalogue, checkout and order features
- Payment processing fees; Domain and email; Paid apps and premium themes; Development, product photography and advertising
- Chosen plan; Monthly or annual billing; Number of paid apps; Order and payment volume; Customisation level
- 1 source
Short answer
The Shopify subscription is only the entry cost. A real store also needs payment fees, apps, theme work, domain setup and operating time.
Shopify is popular because it lets you open an online store without building ecommerce infrastructure from scratch. The official entry price is Basic: USD 39 per month when billed monthly, or a USD 29 monthly equivalent with annual billing. Grow and Advanced sit above it, with Plus reserved for larger businesses. The subscription, however, is not the full store cost. You may need a domain, theme work, paid apps, payment processing and time to configure products, policies and shipping. This guide uses Basic as the main number and explains why the operating budget can grow even before you change plan.
What is included
- Shopify Basic subscription
- Hosted ecommerce platform
- Core catalogue, checkout and order features
What is not included
- Payment processing fees
- Domain and email
- Paid apps and premium themes
- Development, product photography and advertising
How the price breaks down
| Item | Type | Frequency | Typical |
|---|---|---|---|
| Monthly Shopify BasicBase subscription for starting a Shopify store with monthly billing. | Compulsory | per month | US$39 |
| Annual Shopify Basic, monthly equivalentMonthly equivalent when annual billing is selected. | Optional | per month | US$29 |
| Shopify AdvancedHigher tier for stores with more complex needs and advanced reporting. | Optional | per month | US$399 |
What the price depends on
- Chosen plan
- Monthly or annual billing
- Number of paid apps
- Order and payment volume
- Customisation level
Hidden costs
- Monthly apps can exceed the Basic subscription.
- Premium themes or custom work can create a meaningful upfront cost.
- Payment fees grow with revenue.
- Returns, shipping and catalogue operations require time or staff.
Three realistic scenarios
Annual Basic
US$29
Small store on annual billing with few paid extras.
Monthly Basic
US$39
Flexible launch paid month by month while testing sales.
Advanced
US$399
More structured store using Advanced before considering Plus.
How to spend less
- Start with Basic until volume justifies a higher tier.
- Install paid apps only when they solve a measured need.
- Use a standard theme first and defer expensive customisation.
- Build payment fees into product margins.
Frequently asked questions
Does Shopify pricing include a domain?
No. The Shopify subscription covers the platform, but a domain is separate if you do not already have one. Email, DNS management and connected services may also carry their own costs.
Is Shopify Basic enough to start?
For many stores, yes. Basic is the entry plan and covers catalogue, checkout and orders. Moving up makes sense when reporting, features or commercial terms match higher sales volume.
Why can the real cost exceed USD 39?
Because the subscription is only one line. Apps, themes, payment fees, development, product images and advertising can add monthly or upfront costs. A good budget separates platform, selling costs and operations.
Sources and methodology
How we worked it out
We used Shopify's official pricing page, checked on 17 August 2026. The main figure is the monthly Basic plan because it is the simplest entry point for a new store. The range includes the annual-billing equivalent and Advanced as the upper tier before Plus. Shopify Plus, card processing, premium themes, apps, consultants, advertising, inventory and shipping are excluded because they depend on the business model.
Why this confidence level
Confidence is high for the subscription because it comes from Shopify's official list. The real store cost is less certain, so this guide separates platform subscription from operating budget.
Shopify plans: Basic at USD 39 monthly or USD 29 with annual billing; Grow 105; Advanced 399
Shopify Pricing (opens in a new tab)
Shopify · Official tariff · Verified on 17 August 2026
Official Shopify page used for the main plan fees. Payment fees, apps, themes and development costs are excluded.
Authority4/5
Revision history
First published on 17 August 2026 with prices verified against Shopify's official pricing page.
- 17 August 2026
- 17 August 2026
- 17 September 2026
What did you actually pay?
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