How much does Apple TV cost in Italy?
Apple TV costs EUR 9.99 a month in Italy after a 7-day free trial. Kept active for twelve months, the real cost is EUR 119.88.
Verifiable answer
Apple TV costs EUR 9.99 a month in Italy after a 7-day free trial. Kept active for twelve months, the real cost is EUR 119.88.
- How much does Apple TV cost in Italy?
- €9.99 / month
- €9.99
- Italy
- 23 July 2026
- Confidence: High
- Access to Apple Originals available in the Apple TV catalogue; Ad-free viewing on included content; Sharing with five other people through Family Sharing; Offline downloads on compatible devices
- Rentals and purchases of films or third-party channels in the Apple TV app; Apple One and other Apple bundles; Devices needed for 4K HDR or Dolby Atmos viewing; Internet connection or mobile data
- Number of months the subscription is kept active; Real use of Family Sharing; Promotions tied to a new Apple device; Interest in the original releases available at the time; Overlap with other video subscriptions
- 1 source
Official price versus real cost
Official price
€9.99
/ month
Difference+€0 (+0%)
Real cost
€9.99
€9.99
The official EUR 9.99 price is also the real monthly renewal fee. The practical gap comes from duration: one month costs EUR 9.99, twelve months cost EUR 119.88. For a concentrated original catalogue, paying all year may be unnecessary; for a family that watches often, the same monthly fee can become much more efficient.
Short answer
Apple TV has a simple monthly price, but the real bill depends on two things: whether Family Sharing is genuinely used and whether you avoid leaving it active in months with nothing you want to watch.
Apple TV is different from Netflix or Disney+ because it does not compete mainly on catalogue size, but on a narrower catalogue of original productions. That makes the EUR 9.99 monthly price easy to read and harder to judge: you are not paying for thousands of library titles, but for a selected set of original series, films and documentaries released regularly. In Italy Apple states a 7-day free trial and then a monthly fee of EUR 9.99, shareable with a Family Sharing group. The full annual cost is EUR 119.88, but almost nobody should think only in automatic twelve-month terms: a service with a concentrated original catalogue works well intermittently. If you watch two or three series a year, paying all year may cost more than the series justify; if several people in the family watch it, the per-head cost falls without changing plan.
What is included
- Access to Apple Originals available in the Apple TV catalogue
- Ad-free viewing on included content
- Sharing with five other people through Family Sharing
- Offline downloads on compatible devices
What is not included
- Rentals and purchases of films or third-party channels in the Apple TV app
- Apple One and other Apple bundles
- Devices needed for 4K HDR or Dolby Atmos viewing
- Internet connection or mobile data
How the price breaks down
| Item | Type | Frequency | Typical |
|---|---|---|---|
| Apple TV subscriptionMonthly fee after the 7-day free trial to watch ad-free Apple Originals. | Compulsory | per month | €9.99 |
What the price depends on
- Number of months the subscription is kept active
- Real use of Family Sharing
- Promotions tied to a new Apple device
- Interest in the original releases available at the time
- Overlap with other video subscriptions
Hidden costs
- Automatic renewal after the free trial: once the 7 days are over, the fee starts without another confirmation.
- Months paid with no new series you actually care about, especially if you watch Apple TV in bursts.
- Confusion between Apple TV the app, Apple TV the service and Apple TV 4K the hardware device.
- Rental or purchase content inside the same app, which is not included in the subscription.
- Choosing Apple One only to include Apple TV, even when the other bundle services are not used.
Three realistic scenarios
One series
€9.99
You activate Apple TV for one month when the season you care about is complete, then cancel before the next renewal.
Recurring use
€9.99
You keep the service active each month to follow regular releases: the fee is EUR 9.99 and the annual total reaches EUR 119.88.
Family
€9.99
Several people in Family Sharing watch the catalogue. The monthly price stays the same, but with five real users it falls to around EUR 2 each.
How to spend less
- If you want one or two specific series, wait until the season is complete and subscribe for a single month.
- Use Family Sharing if other members really watch the service: the price remains EUR 9.99, but the per-person cost falls.
- Mark the end of the 7-day free trial: it is short and the first renewal arrives quickly.
- Do not confuse the subscription with rentals in the Apple TV app: before paying, check whether the title is included in Apple TV.
- Consider Apple One only if you already use iCloud+, Apple Music or other Apple services in the bundle.
Frequently asked questions
Does Apple TV cost EUR 9.99 or is it free?
The ordinary price is EUR 9.99 a month after a 7-day free trial for new subscriptions. Apple also offers free periods tied to eligible device purchases, but those are promotions with conditions and limited duration. To compare Apple TV with other streaming services, the correct figure is the standing monthly fee.
How much does Apple TV cost per year?
Twelve full months cost EUR 119.88, which is EUR 9.99 multiplied by twelve renewals. Apple TV can work well intermittently, however: if you only watch a few series, subscribing for a few months can reduce the real annual cost sharply. The EUR 119.88 total shows what leaving it always on costs.
Can Apple TV be shared?
Yes. Apple states that the subscription can be shared with five other people through Family Sharing, with one subscription for each group. This is one of the main saving levers: the monthly fee remains EUR 9.99, but if several people really use it the per-head cost drops a lot.
Are rentals in the Apple TV app included?
No. The Apple TV subscription covers Apple Originals included in the service. The Apple TV app can also show films, channels or third-party content for separate rental or purchase. Before paying for a title, check whether it appears as included in the subscription or as an extra purchase.
Is Apple One worth it for Apple TV?
Only if you would genuinely use the other bundled services, such as iCloud+ or Apple Music. If all you want is Apple TV, the correct comparison remains the standalone EUR 9.99 monthly fee. Apple One can reduce the total cost of several services, but it can also turn a simple video subscription into a more expensive bundle.
Sources and methodology
How we worked it out
The price was read on 23 July 2026 from Apple's official Italian Apple TV page. The guide uses EUR 9.99 as the stable monthly price after the free trial, because the 7-day free period applies only to new subscriptions and is not a recurring cost. The EUR 119.88 annual total is calculated by multiplying the fee by twelve full renewals. Apple One, rentals or purchases of third-party content in the Apple TV app, Apple devices, new-hardware promotions and temporary offers are excluded.
Why this confidence level
Confidence is High because the price comes from Apple's official Italian page. The review date is close because streaming services often change prices and introductory offers; the figure is solid today, but should not be treated as permanent. The most variable part is the real usage cost: it depends on how many months the service is left active and how many people watch it.
Official Apple TV price in Italy: EUR 9.99 per month after a 7-day free trial
Apple TV - Apple Italia (opens in a new tab)
Apple · Official tariff · Verified on 23 July 2026
Official Apple page accessed on 23 July 2026. Used to verify monthly price, free trial, Family Sharing and automatic renewal.
Authority4/5
Revision history
First published on 23 July 2026 with the price verified on Apple's official Italian page.
- 23 July 2026
- 23 July 2026
- 23 August 2026